The Power of Advertisement. Essays - Advertising, Marketing

The Power of Advertisement For the past couple of decades, advertisement has had a big impact in society, warping people?s minds, and brain washing them to buy the products that are advertised. Some advertisement companies go as far as promoting sexual conduct and behaviors in their ads just to attract people to come and by their products. In the passage The Language of Advertisement, Author Charles A. O?Neil talks about the negative and subliminal messages that major corporations put on their ads. Charles O?Neil also talks about ads targeting particular groups of people. Charles O?Neil quotes ?Advertisements no matter how carefully engineered cannot succeed unless they capture our attention? (116). What Charles O?Neil is saying, is that in order for advertisement companies to attract the people to their products, they would use images that usually would depict sexual language or intimacy between a man and a woman. Although sex is what sells the most in advertisements today, major corporations can use just about anything to attract consumers, as long as their advertisements consist of ads that causes consumers to actually picture themselves in the ad, or if they can make the ad tempting enough. In The Language of Advertising passage, Charles O?Neil displays a Captain Morgan spiced rum ad. When you look at the Captain Morgan ad the first thing you notice is one guy dancing with three females in a club, and right beside them is Captain Morgan with the spiced rum in his hand. The second most crucial point in this ad is that the guy dancing with the three women has the same mustache as Captain Morgan. The reason why the young guy has the same mustache as Captain Morgan is because, the message that this company is trying to send is that if you purchase and drink Captain Morgan?s spiced rum, you can become just like Captain Morgan and get all the ladies. In this situation this ad is targeting men. One of the ads I chose to be compared to one of Charles O?Neil?s ad on Captain Morgan is a Skyy Vodka ad. In this Skyy Vodka ad there is a man in a suit and tie that is standing over a nude woman that is lying on her back on the beach. In this man?s right hand he has a bottle of Skyy Vodka, and in the other hand he has to champagne glasses. This ad has practically illustrated that they target all men, whether they are blue collard or white collard workers. According to Charles O?Neil ?In reality, advertising mirrors the fears, quirks, and aspirations of the society that creates it and is, in turn sold by it? (122). What Charles O?Neil is saying is that many times ads would depict an image out of the norm. What you desire or it can also be an ad depicting an image of something you can picture yourself doing, but is kind of insecure about doing it. An example of that would be an advertisement of a female smoking a Cuban cigar. For a company to advertise like that shows that they are very bold and clever, and can start attracting women to that type of product. In Charles O?Neil?s passage The Language of Advertising he has another ad he displays. This time it is a Box of Kool cigarettes. In this ad the box of Kool cigarettes was created to look like a DJ set with turn tables, and speakers. Also printed along the right side of the ad has the written words ?The House of Menthols?. What appears to be the target in this passage is the youth. T he ad is saying that smoking a Kool Cigarette is like throwing a party, or that the party don?t start until you smoke a Kool cigarette. The ad I chose to compare with Charles? O?Neil?s Kool cigarette ad is an ad on Camel cigarettes. In this ad they are using Santa Claus, who just happens to be a child hood figure, to promote smoking. What appears to be in Santa?s hand is no ordinary present; in fact it is a giant gift rapped box of Camel cigarettes. Also on the left hand side of Santa is the statement ?there